I’m Wayde Gniel, founder of Be Yourself Branding, as well as a small business owner and marketer with 25 years of experience in startups, retail, and services.

I know how tough it is to stand out when your brand doesn’t feel like you. With trust, empathy, and insight, my 4-pillar method helps business owners uncover their unique value.

My free Brand Visual captures your business’s heart, and my affordable Brand Communication Kit lets you tell the world who you really are - without the big agency fees.

I’d love to work with you to unearth your brand and arm you with the tools to confidently promote it, including:

• Brand Values
• Brand Promise/Mission
• Brand Vision
• Brand Pitch
• Brand Slogan
• Social Media Strategy
• And more…

If this sounds like something you’re interested in, please get in touch.

At Be Yourself Branding, we’re building a ‘be yourself’ economy where anyone can succeed by being themselves.

Join me and discover: the best brand is you!

Wayde was born in Victoria, Australia, and moved north to Queensland with his family as a teenager. After completing high school, he headed off to Brisbane to study Chemical Engineering at the University of Queensland.

A few years later, he applied for work experience at a small start-up company specialising in epoxy flooring technology and was instantly excited by the challenge of helping a young business find its feet.

Over the last 25 years, his natural affinity with meaning and value has helped him remain motivated by the challenges of small business and has been a driving force behind helping the company's he's worked with thrive in industries dominated by large, multi-national manufacturers.

These days, nothing gives Wayde more enjoyment than using his insight and experience to help other small business owners identify a brand that truly reflects their values, talents and purpose.

Having come from Victoria, Wayde is still a big AFL fan and secretly dreams of his daughter pulling on the black and white stripes one day.